Computing Device Keyboards Market Expected to Expand at a Steady CAGR through 2020

FMI_FacebookToday multiple manufacturers are offering keyboards across all shapes and sizes. There has been significant shift in trend of keyboard uses and there has been rapid drop in users simply using standard keyboards that come with desktop computers. Keyboards today are offering a selection of features for office or home use. For instance, integrated features such as dual speakers providing stereo-quality sound, media consoles allowing navigating and playing through music and specialty controls for internet browsers are finding increasing demand among users.

Device types in computing device keyboards market include desktop, laptop computer, tablet and netbook. The connecting technology types in this market include wired and wireless technologies. Wireless technologies further include Bluetooth, infrared (IR) and radio frequency (RF) technologies. The continued growth in laptop sales and high growth in tablet sales is leading to increasing demand for wireless keyboards. Further, there is increasing demand for mobility at workstations and home while using computers and this is aiding the growth of wireless keyboards market.

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Bluetooth was the fastest growing wireless technology across all device types. Gaming industry is booming and this is also leading to increasing demand for high-end computer peripherals including keyboards. Rapid emergence of low cost keyboards from multiple Asian manufacturers including suppliers from China, Taiwan and South Korea represents a challenge to the overall growth of keyboards market. Virtual keyboards such as virtual laser keyboards represent a significant future opportunity in this market as these keyboards would revolutionize the way data is entered into computing devices. There has been significant research in the design of virtual keyboards and these keyboards are expected to see commercial launch during the coming years. Currently, the prototype design from CTX Technologies, Inc. utilizes 3-D laser projection technology.

North America has been the key region for revenue generation for computing device keyboards. However; the demand for computing devices including laptops and tablets is growing significantly in Asia Pacific, leading to rapid growth in shipments of keyboards in the region including countries such as China, India and South Korea. Africa is experiencing significant growth. According to African Development Bank, majority of countries are experiencing above 6% GDP growth. Increasing industrial activity and rise in spending power of people is leadig to increase in demand for computing devices and computer peripherals. This is also aiding the growth of keyboards market in the region.

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Key players in this market are Fujitsu Ltd., Hewlett-Packard Company, Corsair Components Inc., Microsoft Corp., KYE Systems Corp., Gigabyte Technology Co. Ltd., Logitech International S.A., Dell Inc., Targus Corporation, Apple Inc., ASUSTeK Computer Inc., Lenovo Group Ltd., Intex Technologies (India) Ltd., Best IT World (India) Pvt. Ltd. (iBall) and Antec Inc., among others. The market for computing device keyboards is fragmented and competitive. The market is experiencing continued emergence of newer brands across various price categories. There is increased need to invest in research and development efforts to enhance the product differentiation among players. Further, in addition to selling their products through retail outlets owned by company, the players in this market are increasingly focusing on enhancing their distribution channels through multiple partnerships.

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