Micro Printing Market Overview
Micro printing is an anti-counterfeit technique of printing alphabetic letters and numbers on currency, stamps, bank checks and others item of value for security purposes. Micro print is generally invisible with our naked eyes and is generally placed at an unnoticeable area of the item. The computer scanner and photocopier machines cannot view the micro print and hence display it in the form of line or dots. The demand for micro printing has arisen due to focus on detecting and preventing fraudulent activities. The global micro printing market has witnessed tremendous growth due to its global adoption across different verticals, especially for driving licences and employee ID cards.
Micro Printing Market Dynamics
The main factor that drives the growth of micro printing market is development and introduction of innovative products and services. Government and corporate organizations are increasingly adopting micro printing for identity cards and licences as a security tool to avoid misuse and fraud. This is another factor that has boosted the growth of global micro printing market. Currency and stamps are the prominent sectors for micro printing market.
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The global micro printing market is quite mature and there is limited scope for new entrants to survive. The market is expected to show double-digit growth during the forecasted period.
The US$ 100 bill has been released recently with micro printing along the quill of the note. Development of cost-effective micro printing technology has further enhanced its application range along different verticals. The different universities around the world are researching on micro printing to enhance its scope and fuel future opportunities. Researchers from Penn State University have recently discovered cost-effective artificial cells using micro printing technology, which can be used for drug and gene delivery devices.
Micro Printing Market Segmentation
The global micro printing market is segmented on the basis of type, application and geography. On the basis of type, the global micro printing market is categorized into – micro- embossing, special inks, magnetic inks, UV invisible inks, infrared ink marking and others. On the basis of application, global micro printing market is categorized into – currency, stamps, bank cheques, labels, defence, packaging, ID cards, consumer electronics and others. On the basis of geography, global micro printing market is divided into – North America, Latin America, Asia Pacific, Japan, Eastern Europe, Western Europe and Middle East & Africa.
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The micro printing technique is used as an additional security measure by the government and corporate companies for providing licence and employee identity card. The micro printing provide easy detection and prevents misuse of fraudulent or duplicity of the things of importance. Packaging and ID card are the segments which are expected to witness the highest growth during forecasted period. The micro printing has an increasing scope to be used in biomaterials and bio sensing applications. There are innovative products like microprint pen, patented by Google to create a unique mark. There is a need to understand the value chain for micro printing market that include product OEMs, contract manufacturers, service providers, component suppliers, system integrators, maintenance providers and others in order to understand and exploit current market dynamics.
Micro Printing Market Key Players
Diagramm Halbach GMBH (Germany), Saueressig GmbH Co KG (Germany), Team NiSCA (U.S.), Xerox Corporation (U.S.), Micro Format Inc. (U.S.), Hewlett-Packard Company (U.S.), Gallas Label & Decal (U.S.), Brady Inc. (U.S.), Printegra (U.S.), Huber Group (India) etc. among others are some of the top players in global micro printing market. These companies adopt the strategy of innovation, mergers and acquisition in order to grab maximum market share in global micro printing market. Innovative efforts are needed to improve the output quality of micro printing, reduce the cost of micro printing devices and development of end user acceptable product.