Learning Analytics Solution Market: Introduction
Learning is a product of interaction. Educators expend enormous amount of effort to design their learning content for maximizing the value of these interactions. There is no shortage of data when it comes to the learning experience. Student evaluation, performance data and curriculum analysis are just the tip of the iceberg for the course administrators, instructional authors and researchers who seek to transform educational data into meaningful and strategic learning experience. Student information in the form of grades, rates of participation, credit hours and work schedules piles up over the years, and educational institutes can now utilize learning analytics solutions to turn all these data into actionable insights. Learning analytics is the integration of computer science discipline such as data mining and computational analytics with learning and education. Learning analytics solution utilizes tools and applications for collecting, organizing and analyzing structured and unstructured data to improve multiple operations and activities that are part of education industry. It further helps to achieve strategic goals and enable better decision making.
Learning Analytics Solution Market: Segmentation
Learning analytics solution market is segmented on the basis of solution, deployment mode, service, end user and region. By solution, learning analytics solution market can be segmented into predictive analytics, content analytics, adaptive learning analytics and social learning analytics. The global learning analytics solution market can be segmented according to deployment mode which includes on-premise and cloud based deployment. By service, learning analytics solution market can be segmented into consulting, implementation & integration and maintenance. The global learning analytics solution market can be segmented on the basis of end user which includes small and medium institute and large organization. Regionally, learning analytics solution market can be segmented into North America, Latin America, Western Europe, Eastern Europe, Middle East & Africa (MEA), Asia Pacific excluding Japan (APEJ) and Japan.
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Learning Analytics Solution Market: Regional Outlook
Learning analytics solution market is expected to witness a healthy CAGR during the projected period due to increasing popularity of these solutions among large educational institutes. North America is the dominating region in learning analytics solution market and is expected to remain dominant followed by Western Europe during the forecast period. Asia Pacific region is expected to reflect highest CAGR during the forecast period.
Learning Analytics Solution Market: Drivers
The growing demand by educational institutes and organizations to make better decisions by using student learning data is driving the growth of learning analytics solution market. Furthermore, added functionalities of cloud based analytics solutions and easy integration process are further expected to fuel the growth of learning analytics solution market during the projected period. However, high initial installment cost coupled with lack of awareness of learning based technology solutions across emerging countries such as Brazil, Indonesia and Thailand are expected to hinder the growth of learning analytics solution market amidst the forecast period 2015-2025.
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Learning Analytics Solution Market: Key Players
The key vendors in the learning analytics solution market include SAS Institute Inc., IBM Corporation, Oracle Corporation, Tableau Software Inc., Blackboard Inc., McGraw-Hill Education Inc., Desire2Learn Inc., Saba Software Inc., Pearson PLC, Moodle rooms Inc., and others. Major players in the learning analytics solution market follow the strategy of introducing cost-effective solutions to gain competitive edge. In addition, collaboration and strategic partnership are the other major strategies followed by the learning analytics solution providers to outperform competitors.