Session border controller is basically a device that governs the initiation, conduction and termination of a phone call on voice over internet protocol (VoIP) network. Session border controller acts as router which allows only authorized sessions to pass through the border between the enterprise and carrier service provider. Session border controller basically defines and monitors the quality of service (QoS) status for all sessions and ensures the communication between the sender and receiver is not broken. Session border control offers various functions of session internet protocol (SIP) such as security, interoperability and routing.
Session Border Controller Market- Segmentation
Global session border controller market is classified into deployment model, vertical, and region. On the basis of deployment model, the global session border controller market can be segmented into three segments i.e. enterprises SBC, service provider SBC and hybrid SBC. The global session border controller market can be segmented into vertical such as manufacturing sector, public sector, banking financial services and insurance (BFSI) sector, transportation sector, healthcare sector, media and entertainment sector, IT & Telecom sector, retail sector and energy and utility sector. On the basis of region, global session border controller market is segmented into North America, Latin America, Western Europe, Eastern Europe, Japan, Asia Pacific Excluding Japan (APEJ), and Middle East and Africa (MEA). In terms of revenue contribution, North America dominates the session border controller market share followed by Western Europe. Among all the regions, APEJ is anticipated to create a lucrative market opportunity for major players operating in the session border controller market during the forecast period.
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Session Border Controller Market- Drivers
The global session border controller market is majorly driven by the increased awareness among various verticals, primarily manufacturers, regarding the benefits of implementation of session border controller for secured and uninterrupted business operations. Session border controller enable enterprises as well as the carrier providers to attain a quality standard complaining platform with concern governing bodies, and aids in improving customer relationship and satisfaction.
Session Border Controller Market- Restraints
Lack of awareness across various industries especially in emerging markets such as China, India, Brazil and Argentina, with regards to the availability of session border controller for enhancing business operations and the complex interoperability associated with the implementation of these products are some of major factors that are expected to hinder the growth of session border controller market globally.
Session Border Controller Market- Competitive Landscape
Key players in the global session border controller market focus on introduction of new products and services in order to expand their product offerings and strengthen their position in the session border controller market. For example:- In 2012, AudioCodes Ltd. launched Mediant 2600 E-SBC, designed to serve medium sized businesses which can support up to 600 concurrent sessions. Furthermore, Mediant 2600 supports extensive SIP connectivity with interoperability, enhanced perimeter defense against DoS attacks.
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Session Border Controller Market- Key Players
Some of the major players identified in the global session border controller market are Acme Packet Inc., AudioCodes Ltd., Avaya Inc., Cisco Networks, Genband Inc., Huawei Technologies Co Ltd. and Sonus Networks Inc.